Nearly 100 Harley‑Davidson Motorcycles Rally at Feng Chia University to Celebrate Graduates: “Ride with Knowledge, Begin Your Adventure”

The Main Library of Feng Chia University and the Harley‑Davidson Taichung Flagship Center jointly organized the 2024 Graduation Week event, themed “Discover Your Value: Ride with Knowledge, Begin Your Adventure.” On May 20, the University hosted a Harley‑Davidson Exhibition and Welcome Tea Reception. Through the century‑old spirit and brand culture of Harley‑Davidson, the event encouraged Feng Chia graduates to bravely pursue challenges and chase their dreams.

At the invitation of Lin, Shao‑Zong, General Manager of the Harley‑Davidson Taichung Flagship Center and also an EMBA student at Feng Chia University, three Harley‑Davidson riding groups assembled on campus—bringing nearly 100 Harley‑Davidson motorcycles together for the celebration. The exhibition curated by the Main Library introduced the development and cultural heritage of the brand. Seeing the motorcycles up close allowed faculty and students to fully appreciate the craftsmanship and design aesthetics of Harley‑Davidson.

Nearly one hundred Harley‑Davidson motorcycles gathered on campus, allowing faculty and students to experience the brand’s design and craftsmanship up close.

Chairperson Gao, Cheng‑Shu and President Wang, Wei arrived at the event riding Harley‑Davidson motorcycles, officially opening the ceremony. In his remarks, Chairperson Gao noted that such an event—hosting a Harley‑Davidson rally on a university campus—was unprecedented and not easily replicated, making it a truly remarkable moment for Feng Chia University. He added that Harley‑Davidson represents a spirit, an attitude, and a way of approaching life and the world. He thanked all participants for creating such a memorable scene for the University.

President Wang shared that it was her first time seeing so many Harley‑Davidson motorcycles riding into Feng Chia University. She expressed hope that the event would offer students a unique life experience—just as the Main Library embraces diverse forms of learning through comics, lectures, and exhibitions. She quoted a classic Harley‑Davidson saying: “No two Harley‑Davidson motorcycles in the world are the same,” encouraging students to embrace their individuality and develop the courage to innovate for the future.

Chairperson Gao, Cheng‑Shu and President Wang, Wei rode Harley‑Davidson motorcycles into campus to officially open the event.

This marks the first time Harley‑Davidson has held a special exhibition on a university campus. The brand’s long‑standing values of freedom, goodwill, health, and harmony with the environment resonate with Feng Chia University’s spirit of collective well‑being. With a strong global presence across fashion and Hollywood films, Harley‑Davidson inspires graduates to face the future with positivity, courage, and determination, forging their own path toward success.

Faculty, students, and Harley‑Davidson riders enthusiastically joined the special exhibition celebration.